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Irena's Design Journey

The lines between product, industrial, service, experience, and interior design blurred in the modern world. If you are good at one design type, skies are the limit. Throughout my 20+ years of journey, I successfully mastered them all. It is all about how you experience products and spaces.

I started my design journey over 20 years ago. Formally trained in visual literacy and advanced visual language, I learned to communicate visually through multiple mediums, keeping human factors and ergonomics front and center.


The design significantly focuses on the psychology of space, driven by principles of balance, proportion, color, texture, form, symmetry, and rhythm, enhancing the human factors of you experiencing the spaces you visit, work, and live in. Properly followed psychology of space improves the emotional quality of life by bringing harmony to space.


As an award-winning designer, I take my knowledge to the next level of product design, interior design, and human-centered architecture, creating spaces you will enjoy.

I provide luxury on your terms!


About We Ruum


Ruum means physical space or room in Latin, Baltic, and some Scandinavian languages.


Architectural Influence


As a child spending summers in Nordic and Baltic countries, I got influenced by Scandinavian ruum style and minimalism; Art Nouveau is constructed from the natural world, characterized by sculptural, organic shapes, arches, and curving lines. One-third of the architecture in the Latvian city of Riga is Art Nouveau. It is the largest concentration of Art Nouveau architecture in Europe—some of the most crowd-pleasing and decorative examples designed by architect Mikhail Eisenstein located on Albert Street.


Mid-century Modern style aesthetics attributed to the Bauhaus architects and European designers are among the styles present in my work.


Another significant influence is Mediterranean architecture and interior design, which varies significantly in style. Israel, Greece, Italy, Spain, and the Andalusian peninsula carry different architectural styles. When clients ask me to design Mediterranean-style interiors, I carefully walk them over all the options.


I went to a design school in Tel Aviv and can tell you that the city hosts different architectural styles; among them, the Bauhaus style is the predominant one. Did you know Tel Aviv hosts the world's most extensive Bauhaus building collection?

In Israel, you can also find eclectic, brutalist modern, and contemporary architecture that European immigrants brought to the region—followed by Antique Jerusalem's Byzantine churches, Crusader castles, Islamic madrasas, Templer houses, Arab arches and minarets, Synagogues, and Christian Orthodox onion domes.


While Italy is famous for its Gothic architecture, Spanish architecture demonstrates excellent historical and geographical diversity from Romanesque, Gothic, Renaissance, Mudéjar, and Neoclassicism to modern Spain's revolution in contemporary architectural styles.

The Cycladic houses in Greece were traditionally made of limestone, the natural stone most readily available in the Mediterranean region, bringing sea-like zen vibes.


I love combining styles and techniques to complement clients' wants and needs. My sphere of knowledge in art, architecture, modern product design, and interior design allows me to design in any style. I listen to my clients and their stories. I aim to continue that story and translate it into a vision and a ruum people love and enjoy.


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